上海某商务信息咨询有限公司Analytics Manager

shiyiming

Position Qualifications:
Conduct statistical research and quantitative analysis for clients in support of the development of effective marketing programs. Master's degree in Marketing, Statistics, or related quantitative field required. In the alternative, the employer will accept candidates with a Bachelor's degree in marketing, Statistics, or related quantitative field, plus at least 5 years of experience as a marketing or strategic analyst. Position requires knowledge of SAS, SPSS, SQL programming, multi-variate statistics, logistic regression, multiple regression, Excel and Access.
Position Responsibilities:
•        Conducts advanced quantitative analyses of the marketing effectiveness of clients; and builds sophisticated statistical models to segment customer population, to enhance upgrading and deepen retention strategies, and to lift profitability by improving customer channel behavior through marketing drivers
•        Develops, writes, and presents strategic recommendations and projects that directly address clients' toughest questions. Participates in brainstorming sessions that identify new marketing opportunities for clients
•        Designs, develops, implements, and maintains analytical software programs to support analytical reports and tools. Assists in developing internal systems that consistently provide all clients with standard reporting and analysis
•        Extracts and processes large quantities of data from data warehouses and other data marts in support of assignments. Applies data mining and analyzes marketing and demographic data. Tracks and evaluates customer acquisition efforts, market trends and customer behavior
•        Works across the business units to leverage leading edge technology and meets client and client team requests on time and with accuracy
•        Organizes and maintains research information
•        Stays abreast of industry trends and technological advancements by staying informed of advancements in the industry and developing vendor relationships to maintain competitive edge in the marketplace
•        Manages project tasks, timelines and deliverables
•        Mentors junior analysts, contributing to their technical and career development

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